Yep! It’s another new year and that means it’s time for New Year’s resolutions. “For small-business owners, New Year’s resolutions, or goals, can be exciting and sometimes a little daunting because of the expectations that come with those goals,” says Kenneth Krogue, co-founder of Inside Sales, an online tool for sales leads and call management. “Setting goals for a small business is all about figuring out what will increase your business’s popularity and sales, as well as figuring out how to get more done in less time.
Krogue offers these five tips on what small-business owners should consider when thinking about New Year’s resolution ideas and goals.
1. Update. Not matter what kind of small business you own, you should have a current and up–to-date website. Keep your website interesting and engaging. If you want a new look or to make your current website a little more easy-to-manage, contact me and let’s make that happen!
2. Spread the Word. Your business will grow only when people know about it. Spread the word online, spread the word through press releases and spread the word locally.
3. Delegate. Hand off the more tedious work to other employees, if you have them. As a small-business owner you need to focus on bringing in the revenue; let others handle things like social media updates.
4. Handle the Legalities. Whether it is taking care of healthcare of branding rights or personal property, it is important to handle any of the legal issues that could come up in your area of business. Be prepared.
5. Use Social Media. social media are the bread and butter of search engine optimization and viral marketing these days. Sites like Facebook, Twitter, Pinterest, Google Plus and LinkedIn can really help spread the word about your business. Get your business on the social media bandwagon to help let the world know about your products and/or services.
Do you have other tips that you would like to offer? Leave them in the comments section to share! Wishing you all the best in the upcoming year!
