Book On Marketing: SMALL BUSINESS MARKETING -
How to Dominate Your Competition Both Online & Offline!
Why on earth would I sell an ebook crammed with this much small business marketing information for a measely $9.99???
Because this book needs to be in the hands of as many small business owners as possible. It's that good!
Book on marketing - Everything in this ebook has only one purpose: Increase your sales! There is no theory, no "coolness factor", and you won't win any arts awards using these tactics. You'll just make money.
These are hard-nosed, practical, "increase my business now" marketing tools and techniques. Buy it, read it, use it and you win. Buy it, read it, don't follow it and you lose. It's as simple as that.
"So I'm supposed to be impressed by your BS? Sorry, you'll have to do better than that. What's in this new book? Impress me."
TOPICS COVERED:
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REELING ‘EM IN - includes:
WHAT’S YOUR “HOOK”?
WHAT DOES YOUR TAGLINE SAY ABOUT YOUR BUSINESS?
PROMOTE YOUR WEBSITE BUSINESS BOTH ONLINE AND OFFLINE
How they make their revenue
Selling their 800 pound gorilla is a struggle
Offline marketing is mandatory for online businesses
SIX THINGS YOU MUST KNOW BEFORE YOUR BUSINESS WEBSITE CAN BE SUCCESSFUL
There are really only two things that matter for a business website
So, how do you accomplish these two goals?
What you shouldn't do
So what should you do?
And what are the six things I must know?
Can I get a little help with these six questions?
USING INTEGRATED ARTICLES TO TURN WEBSITE VISITORS INTO BUYERS OR CONTACTS
There are only two things that are important for a business website
Why traditional copywriting won’t work on a website
So here’s how Integrated Articles work
The best approach to selling products or services on the web
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ADVERTISING - includes:
GENERIC ADVERTISING NEVER WORKS
Don’t look at what big companies are doing
Small business marketing is all about “real estate”
Are you selling your product or service or your logo?
Pretty pictures don’t sell, they enhance. Strong copy sells.
FREE PUBLICITY ON THE WEB IS KEY TO AN EFFECTIVE MARKETING CAMPAIGN
How to create an effective, free online marketing campaign
PROMOTE YOURSELF TO GROW YOUR BUSINESS
How do you get comfortable as the center of attention?
SO YOU THINK YOUR WEBSITE IS JUST A BROCHURE?
Here's a list of five methods you can use to improve your website sales:
ROCK STARS AND MARKETING
Rock stars with a strong fan base can get away without marketing. You can’t.
What marketing hook are you building your empire around?
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MAINTENANCE - includes:
AWARENESS BUILDS A BETTER WEBSITE
Competitor’s websites
Look at websites outside your industry
Don’t get caught napping…
PRESS RELEASE TIP - GET CONTROVERSIAL
Bush won with Controversy Marketing
The definition of great marketing
The Richard Branson Way
Five things you can do to get attention
DON’T LET THE “COOLNESS FACTOR” RUIN YOUR BUSINESS WEBSITE
Cool doesn’t translate into sales
What’s important for business websites
SMALL BUSINESS CAN’T AFFORD EXPLORATORY MARKETING RESEARCH
SHOULD PAY PER CLICK BE PART OF YOUR ONLINE MARKETING STRATEGY?
The basics of an online marketing strategy
Here’s a list of the basic minimum standards of an effective website:
Start with Search Engine Optimization
Next step is Pay per Click
Either/or or both?
THE WORST MARKETING WORD IN WRITING B TO B COPY - “SOLUTIONS”
I HATE “CORPSPEAK” IN WEBSITE COPY
Big words versus how people actually speak
Real speak versus “corp-speak”
SETH GODIN IS A LIAR. AND BY HIS OWN ADMISSION, A VERY GOOD ONE.
EASY EBOOK CREATION FOR BUSINESS PROMOTION AND MARKETING
A list of tips
Picking the subject
Choosing a title they can’t resist
Where to get your tips
Make it appealing and make it sell
Cheating (shameless self-plug)
BEST PRACTICES
THE RISK-REVERSAL GUARANTEE BY JAY ABRAHAM
WEBSITE PRIVACY POLICY TIPS
THE CLIENT FROM HELL
DOING GOOD BY DOING GOOD - GIVING BACK TO THE COMMUNITY IS GREAT MARKETING
TECHNICAL STUFF
CONFIGURATORS ARE HOT NEW TOOLS FOR SMALL BUSINESS WEBSITES
What’s a configurator?
What can a configurator do for small business websites?
What a configurator can do for your customers.
HOW TO AVOID SPAM FILTERS FOR BUSINESS EMAILS, EMAIL MARKETING, ENEWSLETTERS AND EZINES
How spam filters work
They follow “rules of thumb”
Three helpful articles by online marketing expert Ralph F. Wilson
Get this Small Business Marketing book now!
SMALL BUSINESS MARKETING - How to dominate your competition both online & offline!
$9.99
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Book On Marketing: SMALL BUSINESS MARKETING - How to Dominate Your Competition Both Online & Offline!
Small Business Marketing help...
Read the following articles on small business marketing. Regardless of whether you contact me for an Online Marketing quote for Organic SEO for your website or ask someone else, these articles on small business marketing will help you build a thriving small business marketing plan.
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