Cheap or Free Small Business Marketing Tools For
the Do-It-Yourselfer...
I've scoured the Web to find the best cheap or free website marketing tools. Some of these free tools are for online marketing, some are for search engine optimization, some for off-line marketing, and some are for small business marketing in general. I use these tools; you should too. Use them to build your small business website presence at little or no cost!
On this page:
- CamStudio Screen Recording tool
- SnagIt Screen Capture tool
- Bot Surfer forum search tool
- Screen Print 32
- Java Script Vault
- Webspector
- TextPad
- JPEG Wizard
- Do it yourself Search Engine Optimization Manual (not free but worth every dime)
- Do it yourself Search Engine Optimization eCourse (not free but worth every dime)
Small Business Marketing Tools
CamStudio Screen Recording tool:
CamStudio is able to record all screen and audio activity on your computer and create industry-standard AVI video files and using its built-in SWF Producer can turn those AVIs into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs). What can you use this free tool for? How about demonstration videos, creating a set of videos answering your most frequently asked questions, video tutorials, record a recurring problem with your computer so you can show technical support people, create video-based information products.
SnagIt Screen Capture tool:
Capture and save the image on your screen as a jpeg, gif or other file type.
Bot Surfer forum search tool:
Bot Surfer allows you to search through forums (up to 15 at a time) and find all the topics you are interested in...automatically. great tool is you are using forums to promote your website, product or service.
Screen Print 32:
ScreenPrint32 gives you the capability to print and/or capture to disk or clipboard, the full desktop, active window, predefined area, or user selected area of your computer screen. It's very useful when compiling tutorials or web lessons. It lets you capture a screen area and paste directly into your documents. The resulting images may be saved to either GIF, BMP, JPG or PNG formats.
JavaScript Vault:
This is a collection of over 700 categorized JavaScripts in 17 categories. You can download them and work with them offline. These are all those nifty tricks you see other websites do that you wish yours could. JavaScript Vault has something for everyone - from beginners to experts alike: Buttons, menus, graphics, text, redirection, cookies, messages, scrollers, forms and more, set up in html pages so that you can easily try the scripts without any messy editing. But one caveat: don't get carried away. You can turn your website into a mightmare that no one wants to stay at and the search engine spiders find annoying. - download
Webspector:
Webspector is an old freeware Internet research and navigation tool that automatically tracks an unlimited number of web pages for content changes. However, I believe it does this one thing well enough to belong in your marketing toolbox. Everyone from business executives needing up-to-the-minute monitoring of their competitors' web sites to avid Internet users that want to be alerted when their favorite pages are updated will find Webspector to be an indispensable application. most of the other "apps" in Webspector are outdated and useless but the ability to be alerted when your competitor updates their website makes it worthwhile.
TextPad:
Simple text editors like Microsoft's Notepad have their uses but sometimes you'd like a little more "oomph" from your text editor. TextPad is the next step up from Notepad. It has spellchecking, customizable macros, file management functions, integrated character maps, and a lot more. When hand-writing HTML code, Textpad also color-codes different tags for quick scanning.
JPEG Wizard:
Using most commercial software to reduce a JPEG (photo) for your website, reduces the quality of your image every time it decompresses and recompresses your image. This free online wizard will compress your images to appropriate levels for your website. not to mention, you don't need to buy something hugely expensive like Photoshop to prepare images for your website.
In The Future:
I will be adding other resources as I find them or they are recommended to me. If you use a service or software that would fit into one of these categories and you are thrilled with it, by all means contact me about it and I will add it to the appropriate list.
Other Valuable Resources:
If you want to know if Organic SEO is right for your firm, give me a call. It's that simple.
Dial 612-226-7667 - Ask for Bob
Book On Marketing: SMALL BUSINESS MARKETING - How to Dominate Your Competition Both Online & Offline!
Small Business Marketing help...
Read the following articles on small business marketing. Regardless of whether you contact me for an Online Marketing quote for Organic SEO for your website or ask someone else, these articles on small business marketing will help you build a thriving small business marketing plan.
You also might want to visit my blog at WordsmithBob blog...
- At Least A Fart Will Make You Stand Out In A Crowd
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- Great Marketing Systems Start With Article Marketing and Social Media Marketing
Premiere Vendor in the Minneapolis, Minnesota Copywriter, Copy Writer Directory at Marketingtool.com.
Vice President: TC Web Pros