Create website content quick and easy? Sounds like an oxymoron doesn't it? Well, hopefully, if you've been reading my articles or newsletter, you have learned by now that the true key to Search Engine Optimization is creating a website full of relevant and useful content for your visitors. That’s how you drive targeted traffic to your site. Or with an e-newsletter full of useful information.

However, people complain to me all the time that they don’t have time to create content for their website or for an e-newsletter. Not to mention, they aren’t writers.

Not to worry. There’s an inexpensive trick to creating great relevant content that won’t take a lot of time. And I’m going to give it to you right now.

Interview the experts

A great way to create content for your site that has a ton of useful information for your readers is by interviewing experts on topics related to your product or service.

Say you sell home theater equipment. You could contact some of the manufacturers you represent and interview their designers or engineers about what’s important to watch for in speaker systems. Or you could interview furniture manufacturers about the best spacing for different types of chairs in a home theater.

Insurance sales? Interview a government tester on what those five star crash ratings really mean. Or interview a roofing repair person about the tell-tale signs of hail damage.

Download our FREE 38 page Online Marketing Primer to learn about the most effective online marketing methods available today. Then Contact me for an Online Marketing quote or to discuss creating a cost effective online marketing program to drive customers or clients to your website.

 

You can interview anyone over the phone

If you are in a business, you know who the experts are. And most of them will be happy to take ten minutes to be interviewed for an article. If they own a business, offer to put their name and contact info after the article.

And to make the process even easier, if you pre-schedule the interview, you can get an inexpensive tele-seminar service to record the interview and send you an mp3 of it. It shouldn't cost you more than 20-30 dollars. (Don’t forget to let the person you are interviewing know that you are recording the interview. It’s the law.)

Then simply get someone to transcribe the interview for you. You now have something you can post as an article. Or, if the interview was a long one, cut it up into several articles by using the questions as headlines and each reply as the article.

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Download our free 38 page Online Marketing Primer to learn about the most effective online marketing methods available today. Then Contact me for an Online Marketing quote or to discuss creating a cost effective online marketing program to drive customers or clients to your website.

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